Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the PSP Built a Marketing Funnel on Portable Gaming
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Sony's PlayStation Portable (PSP) built a marketing funnel that bypassed traditional console demographics. Using a specific case—the 2005 'PSP is Everything' campaign—they trace how Sony targeted young adults with portable gaming, music, and video. They explore the awareness stage driven by subway ads and viral word-of-mouth, the interest stage fueled by UMD movie releases, the decision stage influenced by price anchoring against the iPod, and the action stage powered by launch-day scarcity. The hosts…
The skinny
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