Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Lululemon Built a Marketing Funnel on Community
In this episode, Lucas and Luna break down how Lululemon turned its stores into community hubs, creating a marketing funnel that starts with free yoga classes and ends with loyal customers paying premium prices for leggings. They explore the specific tactics Lululemon uses at each stage of the AIDA model—from grassroots ambassador programs to exclusive in-store events that drive repeat purchases. Along the way, they discuss why community-driven marketing often outperforms traditional advertising and how other brands can learn from Lululemon's playbook. If you've ever wondered why…
The skinny
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