Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Trader Joe's Built a Marketing Funnel on Product Scarcity
Lucas and Luna unpack how Trader Joe's turns product scarcity into a marketing superpower. They explore the 'Fear of Missing Out' — FOMO — as a conversion engine, the deliberate two-week product lifecycle that builds urgency, and why Trader Joe's doesn't run a loyalty program or spend on traditional ads. The episode dives into how the grocer keeps the funnel fresh by rotating 80 percent of its inventory every year, and why this model creates a self-sustaining loop of awareness, trial, and repeat purchase. Specific cases include the cult of Everything But the Bagel…
The skinny
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