Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Influencer Marketing Reshaped the Decision Stage
In Episode 105 of The Marketing Funnel Podcast, Lucas and Luna explore how influencer marketing has fundamentally altered the decision stage of the AIDA funnel. Instead of ads or sales calls, many consumers now decide based on a single recommendation from a creator they trust. Lucas unpacks the psychology of parasocial trust, citing data from a 2025 Influencer Marketing Hub report showing that 72% of Gen Z say a creator's endorsement is more influential than a brand's own messaging. Luna challenges whether this works beyond beauty and fashion, and they debate the risks of influencer…
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