Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Five Stages of Grief Explain Marketing Funnels
In episode 77 of The Marketing Funnel Podcast, Lucas and Luna explore an unexpected analogy: the Kubler-Ross five stages of grief as a model for customer decision-making during high-stakes purchases. They walk through a real-world case — how a fertility benefits startup called Carrot Fertility used the grief framework to redesign its marketing funnel, moving from denial-to-action messaging that resonated with employees facing reproductive health decisions. The hosts break down each stage: denial (ignoring the problem), anger (frustration with costs), bargaining (comparing options), depression…
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