Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Liquid Death Built a Funnel on Anti-Marketing
Liquid Death is a canned-water company that uses no traditional advertising, yet it has built a rabid fan base and sold over 500 million cans by 2026. In this episode, Lucas and Luna dissect how the brand inverted the classic AIDA marketing funnel — starting with Awareness as an inside joke, then driving Interest through irreverent content, Decision through scarcity drops, and Action through a subscription model that rewards loyalty. They walk through specific campaigns, like the 'Murder Your Thirst' tagline and the limited-edition artist collabs, and explain why the company's…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.