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How Liquid Death Built a Marketing Funnel on Canned Water
In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Liquid Death turned a simple product—canned water—into a cultural phenomenon with a fiercely loyal following. They trace the brand's journey through the AIDA stages: from irreverent awareness campaigns on social media, to interest hooks like its 'Murder Your Thirst' tagline, to decision triggers through strategic partnerships and merch drops, to action via a subscription model and retail expansion. Specific numbers include 300% year-over-year revenue growth and over 2 million social media followers. The…
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