Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Mailchimp Built a Marketing Funnel for Small Businesses
In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into Mailchimp's unique approach to the AIDA funnel. Unlike flashy B2C campaigns, Mailchimp focused on small business owners who don't have time for marketing jargon. They discuss how Mailchimp used the awareness stage to educate through simple email templates, moved interest with free A/B testing, drove decision with a freemium model that let users send 12,000 emails per month for free, and sealed action with automated workflows. Specific numbers: 12,000 free emails per month, 240+ templates, and how they turned…
The skinny
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