Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Duolingo Gamified the Marketing Funnel
In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Duolingo built a marketing funnel around gamification and daily streaks. They break down the specific mechanics: how the green owl uses notifications, leaderboards, and streaks to drive awareness, interest, decision, and action. They discuss the numbers—how the streak feature alone increased daily active users by 30%—and the risks of over-gamification. Lucas shares how Duolingo's marketing funnel extends beyond the app into social media virality, especially TikTok. Luna questions whether the gamification model…
The skinny
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