Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Fiverr Built a Marketing Funnel on Micro-Services
This episode unpacks how Fiverr built a marketing funnel around micro-services. Lucas and Luna trace the journey from a buyer searching 'design my logo' to becoming a loyal repeat customer. They break down the awareness stage using SEO and social proof, the interest stage with seller profiles and gig descriptions, the decision stage via reviews and tiered pricing, and the action stage with a frictionless checkout. Specific numbers include Fiverr's 4.2 million active buyers and the 50 percent increase in repeat purchase rate after their 2021 platform redesign. The hosts also…
The skinny
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