Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How The New York Times Built a Marketing Funnel on News Subscriptions
In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how The New York Times transformed its business through a digital subscription marketing funnel. They focus on the specific moment in 2020 when the Times passed 5 million digital subscriptions and how its AIDA strategy shifted from news articles as acquisition engines to a product-led retention model. The hosts discuss the role of the 'Smarter Living' newsletter in moving readers from awareness to interest, the decision-stage pricing experiments, and the action stage's reliance on a free-article counter…
The skinny
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