Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Headspace Built a Marketing Funnel on Mindfulness
Lucas and Luna look at how the meditation app Headspace turned an abstract concept—mindfulness—into a concrete, seven-step marketing funnel that drove over 70 million downloads. They trace the journey from free guided sessions to the paid subscription model, and unpack the specific tactics that moved users from awareness to action without ever promising enlightenment. Along the way, they discuss the surprising role of in-app nudges, the 'subscription as self-care' framing, and how Headspace's partnerships with everyone from the NBA to the NHS created a funnel that feels less…
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