Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How Spotify Wrapped Became a Marketing Funnel Engine
Lucas and Luna break down how Spotify Wrapped evolved from a year-end gimmick into a full-fledged marketing funnel that drives acquisition, engagement, and retention. They trace the mechanics: the personalized data stories that flood social feeds each December, the viral sharing loop that acts as an awareness engine, and how the feature nudges free users toward premium through FOMO and social proof. Specific numbers: 120 million users shared Wrapped in 2024, generating over 60 million social posts. The hosts compare Spotify's approach to Strava's year-in-sport and Duolingo's…
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