Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains Netflix's Password Crackdown
Netflix's password-sharing crackdown wasn't just a revenue play — it was a masterclass in moving users through the marketing funnel. Lucas and Luna break down how Netflix pushed millions of 'borrowers' from awareness (you can't share) to interest (what's the deal?) to decision (should I pay?) to action (account created) in under a year. They unpack the specific numbers: the 100 million households watching without paying, the $2.4 billion projected lift, and why the 'extra member' tier is priced at $7.99 — not $5.99 or $9.99. Plus: the role of CRM…
The skinny
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