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How HubSpot Inverted the Marketing Funnel with Flywheels
In Episode 70 of The Marketing Funnel Podcast, Lucas and Luna explore how HubSpot disrupted the traditional AIDA funnel by replacing it with a customer-centric flywheel model. They break down the 2018 strategy shift, the specific metrics HubSpot prioritized (like net promoter score and customer lifetime value), and why the flywheel concept has become a staple in SaaS marketing. Using real examples from HubSpot's own content engine and CRM growth, the hosts discuss whether the flywheel truly outperforms the funnel or just repackages old ideas. If you've ever wondered why modern…
The skinny
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