Latest / The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
How the Marketing Funnel Explains Taylor Swift
In episode 113 of The Marketing Funnel Podcast, Lucas and Luna dissect how Taylor Swift's Eras Tour built one of the most effective marketing funnels in entertainment history — without traditional advertising. They break down the specific mechanics: how the Easter egg strategy creates awareness, how fan decoding drives interest, how Ticketmaster's Verified Fan system pushed urgency into the decision stage, and how loyalty programs and surprise drops keep fans in the action stage long after the concert ends. The hosts tie each step back to classic AIDA principles, showing how Swift…
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