Shows / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like…
Episodes
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform StrategyHow Brands Use Social Media for Employee Ambassadorship Programs
Episode 113 of Social Media Marketing with Fexingo explores how brands are turning their own employees into authentic social media ambassadors. Instead of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Employee-Generated Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the growing trend of employee-generated content (EGC) as a strategic marketing…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Audience Polling
In this episode of Social Media Marketing with Fexingo, hosts Lucas and Luna explore how brands are using real-time polling on social media to drive…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Turning Social Comments Into Paid Ads
Episode 110 of Social Media Marketing with Fexingo dives into why more brands are taking organic user comments — from Instagram, TikTok, and LinkedIn — and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Niche Newsletter Growth
Lucas and Luna explore how brands are turning social media into a growth engine for niche newsletters. They analyze the specific case of Morning Brew's…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Social Audio Drop-in Rooms
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore a surprising trend: social audio drop-in rooms are making a quiet comeback—but…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Flash Sales via Stories
Episode 107 of Social Media Marketing with Fexingo dives into the art of the flash sale on Instagram Stories and TikTok. Lucas and Luna discuss how brands like…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Collaborative AR Shopping
Lucas and Luna dig into a surprising new trend: brands using shared augmented reality experiences on social media to let friends shop together in real time, no…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Audio Chat Events
Lucas and Luna explore why brands are investing in live audio chat events on platforms like Twitter Spaces and Clubhouse. They break down the mechanics of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for UGC Licensing
When a fan's photo of your product goes viral, who owns it? This episode digs into the growing practice of brands formally licensing user-generated…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Peer-to-Peer Marketplaces
Episode 103 of Social Media Marketing with Fexingo explores why brands like IKEA, Patagonia, and Depop are launching peer-to-peer resale marketplaces directly…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for AI-Generated Content Moderation
This episode explores how major brands like YouTube and Reddit are deploying AI to moderate user-generated content at scale. Lucas and Luna discuss the shift…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Community-Led Product Development
In this episode, Lucas and Luna explore how brands are turning their social media communities into de facto product development teams. They dive into the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Predictive Trend Forecasting
In episode 100 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social media data to predict trends before they peak. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Embedding Social Commerce Directly into Feeds
Lucas and Luna dive into the rising trend of native social commerce—where brands sell products directly inside Instagram, TikTok, and Pinterest without sending…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Brands Are Betting on Private Messaging
In this episode, Lucas and Luna explore why brands from Sephora to Nike are shifting resources from public feeds to private messaging channels like WhatsApp…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Micro-Communities Beat Mass Audiences on Social Media
Lucas and Luna explore why brands are shifting from chasing millions of followers to cultivating small, high-engagement micro-communities. Using the example of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Creator-Led Livestream Shopping
Livestream shopping is booming, but not just through influencers. In this episode, Lucas and Luna explore how brands like Sephora and Nordstrom are handing the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Collaborative Commerce
In episode 95 of Social Media Marketing with Fexingo, Lucas and Luna dive into collaborative commerce — the strategy where brands partner with other brands to…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Use Social Media for Augmented Reality Filters
In Episode 94 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are leveraging augmented reality (AR) filters on Instagram, TikTok, and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Customer Service
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands are transforming social media from a marketing channel into a…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Employee Advocacy Programs
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into employee advocacy on social media. They explore how brands like Adobe and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Virtual Product Try-Ons
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of virtual product try-ons on social media. They explore how…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Interactive Storytelling
In this episode, Lucas and Luna dive into the rise of interactive storytelling on social media—where audiences don't just watch but choose the narrative…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Social Audio Drop-in Rooms
In this episode, Lucas and Luna explore the emerging strategy of social audio drop-in rooms on platforms like Twitter Spaces, Clubhouse, and LinkedIn Live…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Celebrity Voice Cloning on Social Media
In episode 88 of Social Media Marketing with Fexingo, Lucas and Luna explore the controversial trend of celebrity voice cloning for social media content. From…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Data Partnerships
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are leveraging social media data partnerships to enhance targeting…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Product Teaser Campaigns
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the art of product teaser campaigns on social media. They examine how brands…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Brands Are Building In-House Content Studios
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why major brands are moving away from agency-produced content and building their…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Customer Advisory Boards
In this episode, Lucas and Luna explore how brands are leveraging customer advisory boards on social media to co-create products, gather feedback, and build…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Rewards Programs
Lucas and Luna explore how brands are modernizing loyalty programs through social media integration. Using Starbucks' points-as-currency model and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Flash Sales
Flash sales are making a comeback on social platforms, but the playbook has changed. In this episode, Lucas and Luna break down how brands like Glossier and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Peer-to-Peer Resale
In this episode, Lucas and Luna explore how brands are building peer-to-peer resale marketplaces directly on social media platforms. With the global secondhand…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Podcast-Style Audio Content
Episode 80 of Social Media Marketing with Fexingo explores why brands are launching podcast-style audio content on social platforms. Lucas and Luna dive into…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media for User-Generated Content Campaigns
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of brands leveraging user-generated content (UGC) for…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Employee Advocacy Programs
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are turning their employees into social media advocates. They dive…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Holiday Campaign Planning
In this episode of Social Media Marketing with Fexingo, Lucas and Luna discuss how brands are leveraging social media for holiday campaign planning, starting…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Comedy Writers
Episode 76 explores a growing trend in social media marketing: brands hiring professional comedy writers to craft humor for their organic posts. Lucas and Luna…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Niche Community Building
Episode 75 of Social Media Marketing with Fexingo explores how brands are shifting from broad audience targeting to deep engagement within niche online…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media Memes as Marketing Strategy
In Episode 74, Lucas and Luna explore why brands are moving beyond traditional polished content to embrace internet memes as a core marketing strategy. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Community Managers Full-Time
Episode 73 of Social Media Marketing with Fexingo explores why brands are shifting from outsourced social media management to hiring full-time community…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Crisis Communication
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands use social media for crisis communication. They break down the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Customer Service
Episode 71 of Social Media Marketing with Fexingo dives into how brands are turning social media into a real-time customer service channel. Lucas and Luna…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Ephemeral Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the strategic shift toward ephemeral content—Stories, Fleets, and live video…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Augmented Reality Try-Ons for Social Commerce
In this episode, Lucas and Luna explore how augmented reality try-on experiences are transforming social commerce. They discuss the technology behind AR…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Direct Messages for Private Social Communities
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning to direct messages (DMs) and private social spaces to…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Co-Creation Campaigns
In this episode, Lucas and Luna explore how brands are turning to co-creation campaigns, where customers actively shape products and marketing. They dive into…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Building Private Social Communities
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands like Sephora and Peloton are shifting from public feeds to private…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Micro-Influencer Employee Takeovers
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into micro-influencers through social media…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Internal Launch Previews
In this episode, Lucas and Luna explore how brands are using private social media groups and internal previews to test product launches with employees and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Investing in Social Audio Spaces
In this episode, Lucas and Luna explore how brands are using social audio platforms like Twitter Spaces, Clubhouse, and LinkedIn Live Audio to build authentic…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Recurring Social Content Series Like TV Shows
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are adopting TV-style recurring series on social platforms to build…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Product Testing
Episode 61 of Social Media Marketing with Fexingo dives into a counterintuitive trend: brands using Instagram Stories, TikTok polls, and LinkedIn carousels as…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media as Their New Customer Research Lab
In episode 60 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are treating social media as a real-time customer research lab…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching Follower Counts for Engagement Depth
In episode 59 of Social Media Marketing with Fexingo, Lucas and Luna examine the growing trend of brands de-emphasizing vanity metrics like follower counts in…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Repurposing Owned Content as Social Ads
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the strategy of repurposing owned content—blog posts, customer testimonials…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Employee Advocacy Programs
Episode 57 of Social Media Marketing with Fexingo explores how brands turn employees into authentic social media advocates. Lucas and Luna break down the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Abandoning Post Schedules for Responsive Content
Lucas and Luna explore how some brands are ditching fixed posting calendars in favor of a responsive model—where content is created and published based on…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Internal Launch Previews
This episode explores how brands like Glossier and Patagonia use private social media channels — Instagram Close Friends, Discord servers, and Slack…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Social Listening and Sentiment Analysis
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands are using social listening and sentiment analysis to track…