Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Customer Advisory Boards
In this episode, Lucas and Luna explore how brands are leveraging customer advisory boards on social media to co-create products, gather feedback, and build loyalty. They discuss specific examples like Sephora's Beauty Insider Community and Microsoft's MVP program, highlighting how these invite-only groups use platforms like Slack, LinkedIn, and Discord. The conversation covers the selection process, the types of insights brands gain, and the metrics that matter—such as net promoter score changes and product adoption rates. Listeners learn why brands are moving beyond traditional…
The skinny
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