Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Ephemeral Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the strategic shift toward ephemeral content—Stories, Fleets, and live video that disappear after 24 hours. They dive into why brands like Nike and Starbucks are investing in temporary posts to drive urgency, authenticity, and higher engagement. The hosts break down the psychology of FOMO (fear of missing out) and how disappearing content reduces the pressure for polished production. They also discuss metrics that matter for ephemeral content, like completion rate vs. likes, and how to integrate it with a permanent…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.