Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Data Partnerships
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are leveraging social media data partnerships to enhance targeting and measurement. They dive into the recent collaboration between Spotify and TikTok, which allows Spotify to use TikTok data to improve music recommendations. The hosts discuss the privacy implications, how brands can negotiate data-sharing agreements, and why this trend is reshaping digital marketing strategies. Specific focus is given to the Spotify-TikTok deal announced in early 2026, where Spotify uses TikTok's 'trending…
The skinny
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