How Brands Use Social Media for Crisis Communication

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Jun 24, 2026 · 7m · transcript

In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands use social media for crisis communication. They break down the real-time playbook, from monitoring escalation to drafting empathetic responses, using a concrete example of a supply chain fiasco that hit Twitter in early 2026. The hosts discuss why pre-prepared templates fail, the role of a 'dark post' testing strategy, and how to balance speed with accuracy. Listeners will learn the three-phase crisis response: listen, pause, respond. Plus, a look at how Patagonia handled a product quality…