Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching Follower Counts for Engagement Depth
In episode 59 of Social Media Marketing with Fexingo, Lucas and Luna examine the growing trend of brands de-emphasizing vanity metrics like follower counts in favor of deeper engagement metrics. They dive into how Lululemon's 'We Do Not Count Followers' internal policy shifted focus to comment quality and time-spent-on-content. The hosts discuss the specific algorithm changes on Instagram and TikTok that reward engagement over reach, and how a skincare startup cut their paid spend by 40% by targeting high-engagement micro-communities. They also explore the risks — like gaming…
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