Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Social Listening and Sentiment Analysis
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands are using social listening and sentiment analysis to track real-time consumer opinions, spot trends before they go mainstream, and even predict stock moves. They break down specific tools like Brandwatch and Talkwalker, discuss how Wendy's and Domino's use sentiment data to tweak campaigns mid-flight, and explore the ethical line between listening and surveillance. Perfect for marketers who want to move beyond vanity metrics and understand what audiences actually feel.
#SocialListening…
The skinny
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