Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Embedding Social Commerce Directly into Feeds
Lucas and Luna dive into the rising trend of native social commerce—where brands sell products directly inside Instagram, TikTok, and Pinterest without sending users to an external website. They break down the mechanics of in-feed checkout, the impact on conversion rates, and how smaller brands are using it to compete with retail giants. Using specific examples from beauty and apparel brands, they discuss the trade-offs between data ownership and frictionless purchasing. The episode also covers how platform algorithms favor native commerce posts, and what this means for organic reach. Perfect…
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