Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Customer Service
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands are transforming social media from a marketing channel into a real-time customer service powerhouse. They break down the specific strategies behind JetBlue's Twitter response team, Zappos' legendary Instagram DMs, and the rise of dedicated service profiles on TikTok. Lucas shares data on response time expectations — customers now expect a reply within one hour on social, but the average brand takes over five. They discuss the delicate balance between automation and human touch, the risk of…
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