Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Product Testing
Episode 61 of Social Media Marketing with Fexingo dives into a counterintuitive trend: brands using Instagram Stories, TikTok polls, and LinkedIn carousels as live product testing labs — before they build inventory. Lucas and Luna break down how a direct-to-consumer skincare brand called Dew Drops used TikTok polls to validate a serum formulation, resulting in a 40% reduction in returns and a 23% higher conversion rate. They also explore why platforms like Reddit and LinkedIn are becoming unexpected focus groups, and how one B2B software company tested pricing tiers through a LinkedIn…
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