Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Co-Creation Campaigns
In this episode, Lucas and Luna explore how brands are turning to co-creation campaigns, where customers actively shape products and marketing. They dive into the case of LEGO's Ideas platform, which has produced over 30 commercial sets from fan designs since 2008, generating millions in revenue. The hosts discuss why co-creation builds deep brand loyalty, how to avoid common pitfalls like loss of creative control, and practical steps for launching a co-creation initiative on social media. Lucas shares data on engagement rates for co-created content versus traditional brand content, and…
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