Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for UGC Licensing
When a fan's photo of your product goes viral, who owns it? This episode digs into the growing practice of brands formally licensing user-generated content. Lucas and Luna break down the legal and strategic shift from just reposting to paying creators for the right to use their images in ads, packaging, and even billboards. They examine a real case: how one outdoor gear company turned a customer's Instagram shot into a national campaign with a proper licensing agreement. They also discuss the emerging middlemen—platforms like a tool called 'License this' that automate the…
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