How Brands Are Using Social Media for User-Generated Content Campaigns

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Jun 28, 2026 · 8m · transcript

In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of brands leveraging user-generated content (UGC) for authentic marketing. They break down why UGC often outperforms polished brand content, citing a 4.5 percent higher click-through rate and 50 percent lower cost per acquisition. The conversation centers on a specific case: how a mid-sized outdoor apparel company ran a successful #MySummitStory campaign, generating 12,000 submissions and a 300 percent increase in engagement over three months. Lucas explains the three pillars of effective UGC…