Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Audience Polling
In this episode of Social Media Marketing with Fexingo, hosts Lucas and Luna explore how brands are using real-time polling on social media to drive engagement, gather instant feedback, and inform product decisions. They dive into a specific case: beauty brand Glossier's use of Instagram Stories polls to crowdsource a new shade name, which generated 400,000 votes in 24 hours and a 12% increase in post-poll site traffic. Lucas and Luna also discuss the psychology behind why polling works, the pitfalls of biased samples, and how smaller brands can replicate the strategy affordably. Tune in…
The skinny
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