Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Peer-to-Peer Resale
In this episode, Lucas and Luna explore how brands are building peer-to-peer resale marketplaces directly on social media platforms. With the global secondhand apparel market projected to reach $350 billion by 2028, companies like Patagonia and Depop are leading the charge. Lucas breaks down the numbers: resale grew 28 times faster than retail in 2025, and brands that integrate resale into Instagram and TikTok see 40% higher customer retention. Luna questions the authenticity of these efforts and shares examples of smaller brands successfully launching social resale communities. They discuss…
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