Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Social Audio Drop-in Rooms
In this episode, Lucas and Luna explore the emerging strategy of social audio drop-in rooms on platforms like Twitter Spaces, Clubhouse, and LinkedIn Live Audio. They dissect how brands from Shopify to Salesforce have used live, unscripted audio conversations to build community, gather real-time feedback, and humanize their corporate voice. The hosts break down the specific tactics: choosing the right platform, structuring a 30-minute room, and measuring success beyond listenership numbers. They also discuss the pitfalls—moderation challenges, low retention, and the risk of audio feeling like…
The skinny
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