Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Comedy Writers
Episode 76 explores a growing trend in social media marketing: brands hiring professional comedy writers to craft humor for their organic posts. Lucas and Luna discuss why companies like Duolingo, Wendy's, and Ryanair have invested in in-house comedy talent, how it impacts engagement metrics like shareability and brand recall, and the risks of humor that falls flat. They break down the specific skills these writers bring—timing, voice consistency, and cultural awareness—and examine whether every brand should jump on the joke bandwagon. A thoughtful look at the intersection of…
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