Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Audio Chat Events
Lucas and Luna explore why brands are investing in live audio chat events on platforms like Twitter Spaces and Clubhouse. They break down the mechanics of these events, how brands use them for authentic audience engagement, and the key metrics to measure success. The hosts discuss a case study of a small skincare brand that used weekly audio chats to build a loyal community, and contrast it with a larger brand that saw limited ROI due to poor execution. They also touch on the economics of hosting these events and the role of moderators in keeping conversations focused.
#AudioChat…
The skinny
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