Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Real-Time Customer Service
Episode 71 of Social Media Marketing with Fexingo dives into how brands are turning social media into a real-time customer service channel. Lucas and Luna explore the shift from call centers to DMs and comments, using specific examples like JetBlue's rapid Twitter responses and Zappos's proactive Instagram outreach. They discuss why 79% of customers expect a response within five minutes on social, and how brands like Domino's and Sephora are using automation and dedicated teams to meet that expectation. The hosts break down the ROI of social care — from reduced call volume to…
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