Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Internal Launch Previews
In this episode, Lucas and Luna explore how brands are using private social media groups and internal previews to test product launches with employees and loyal customers before going public. They dive into a specific case: how cosmetics brand e.l.f. used a secret Instagram broadcast channel to preview their upcoming 'Power Grip Primer+' with 500 superfans, generating early buzz and actionable feedback. The hosts discuss the metrics that matter—engagement rate and sentiment shift—and why this approach reduces launch risk while building community. They also touch on the rise of…
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