Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Holiday Campaign Planning
In this episode of Social Media Marketing with Fexingo, Lucas and Luna discuss how brands are leveraging social media for holiday campaign planning, starting months in advance. They explore the strategy behind Barbie's Halloween costume push, which used Instagram polls and user-generated content to drive engagement. The conversation covers the importance of early planning, using social listening to identify trends, and creating content that feels festive without being salesy. Lucas explains how brands like Starbucks build seasonal hype through teaser content, while Luna points out the…
The skinny
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