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Why Brands Are Using Social Media for Collaborative AR Shopping
Lucas and Luna dig into a surprising new trend: brands using shared augmented reality experiences on social media to let friends shop together in real time, no matter where they are. They explore how e.l.f. Cosmetics, IKEA, and Nike are piloting collaborative AR 'mirrors' and virtual showrooms inside Instagram and Snapchat. Lucas breaks down the tech — simultaneous location mapping, shared digital objects, and real-time avatars — and why it drives 3x higher conversion rates than solo AR try-ons. Luna pushes back on privacy concerns around camera data and social pressure to buy. They…
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