Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Employee-Generated Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the growing trend of employee-generated content (EGC) as a strategic marketing tool. They dive into how brands like Adobe and Starbucks are leveraging authentic posts from their own teams to boost engagement, trust, and recruitment. Lucas breaks down the numbers: EGC can drive eight times higher engagement than brand content, and employee-shared links get seven times more clicks. Luna challenges the idea that this is just repurposing user-generated content, arguing EGC requires a different curation and legal…
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