How Brands Use Social Media for Social Audio Drop-in Rooms

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Jul 11, 2026 · 6m · transcript

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore a surprising trend: social audio drop-in rooms are making a quiet comeback—but in a very different form than the Clubhouse boom of 2021. They focus on one specific use case: how beauty brand Glossier is using invite-only, ephemeral audio rooms on Discord to build deep community loyalty and gather real-time product feedback. Lucas breaks down the numbers—Glossier's drop-in rooms saw a 40% higher engagement rate than their traditional Instagram Lives—and contrasts this with the failed Clubhouse era. Luna…