Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Recurring Social Content Series Like TV Shows
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are adopting TV-style recurring series on social platforms to build predictable audience habits. Drawing on examples like Glossier's 'Into The Gloss' Instagram Live series, Sephora's weekly #SephoraSquad challenges, and Duolingo's TikTok mini-games, they break down why consistency and character-driven storytelling drive retention. Lucas shares data showing that brands running a weekly recurring series see 2.3 times higher comment rates on average. Luna questions whether the…
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