Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Flash Sales
Flash sales are making a comeback on social platforms, but the playbook has changed. In this episode, Lucas and Luna break down how brands like Glossier and ColourPop use Instagram Stories and TikTok live drops to create urgency without damaging brand equity. They discuss the psychology of FOMO, optimal frequency (once a quarter vs. weekly), and why the best flash sales connect to a product drop rather than just a discount. Plus, a real example: how a fashion brand sold out 2,000 units in 18 minutes using a countdown sticker on Instagram. If you're a marketer thinking about using…
The skinny
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