Shows / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like…
Episodes
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform StrategyHow Brands Use Social Media for Predictive Trendspotting
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands like Zara and Glossier use social listening to predict trends…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Commerce Brands Prioritize Authentic Creator Partnerships
Episode 52 of Social Media Marketing with Fexingo drills into why brands like Glossier and Gymshark are shifting away from polished influencer campaigns and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Unboxing Experiences
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning product unboxing into shareable social content. From…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Customer Feedback Loops
Episode 50 of Social Media Marketing with Fexingo dives into how brands use social media to create continuous customer feedback loops, turning comments into…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Customer Service Threads Into Content Gold
This episode explores how brands are mining their customer service interactions and support threads for high-engagement social media content. Lucas and Luna…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Dark Posts and Unpublished Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the strategic use of dark posts — unpublished, paid-only social media content…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Crisis Communication on TikTok
When a product defect or public relations crisis hits, brands are increasingly turning to TikTok for real-time, transparent updates. In this episode, Lucas and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Niche Community Building
Lucas and Luna explore how brands are shifting from broad social media audiences to building tiny, hyper-engaged niche communities. They examine…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Social Media Comments Into Market Research
In this episode, Lucas and Luna explore how brands are mining social media comments for actionable market research. They dive into how Adobe used Instagram…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Micro-Influencer Partnerships
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are shifting from celebrity endorsements to micro-influencer…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Customer Service at Scale
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands are using social media as a frontline customer service channel, not…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Commerce Without a Website
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of brands selling directly through social platforms…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for AI-Generated Content
In this episode, Lucas and Luna dive into the growing trend of brands using AI-generated content on social media. They discuss why companies like Coca-Cola and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for User-Generated Content Campaigns
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the strategy behind user-generated content campaigns. They break down why…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Live Q and A Sessions
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the rise of live Q&A sessions as a brand-building tool. They unpack why brands…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Augmented Reality Try-Ons
In episode 38 of Social Media Marketing with Fexingo, Lucas and Luna dive into the rising trend of augmented reality try-ons on social platforms. They explore…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Live Shopping Events
Lucas and Luna explore the rise of live shopping on social media — why brands like Sephora and Nordstrom are investing in shoppable livestreams. They break…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Employee-Generated Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into content creators. They dive into the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Product Teardowns
Lucas and Luna dive into the surprising trend of brands posting product teardowns—deliberately taking apart their own products on social media. Lucas shares…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Product Returns and Exchanges
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning the dreaded product return into a social media…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Behind-the-Scenes Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why behind-the-scenes content is becoming a powerful tool for brand authenticity…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Influencer Gifting Without Paying
In episode 32, Lucas and Luna explore the strategy of influencer gifting—where brands send free products to creators in exchange for organic posts, rather than…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Product Recalls and Safety Notices
Episode 31 of Social Media Marketing with Fexingo explores a high-stakes use of social platforms: product recalls and safety notices. Lucas and Luna break down…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Listening to Predict Trends
In episode 30 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social listening tools to spot emerging trends before they go…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Customer Retention
This episode explores how brands are shifting from social media as an acquisition tool to a retention engine. Hosts Lucas and Luna break down the specific…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media Gamification to Drive Engagement
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using gamification—points, badges, leaderboards, and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Creating Social Media Lookbooks
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the rise of social media lookbooks as a brand strategy. They break down how…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Direct Sales via DMs
Lucas and Luna explore the rising trend of brands closing sales directly through social media direct messages. Using the example of a clothing startup that…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Product Seeding and Gifting
Lucas and Luna explore the strategy behind product seeding on social media — brands sending free products to creators and customers in exchange for organic…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Launching Social Media Podcasts
Episode 24 of Social Media Marketing with Fexingo explores a growing trend: brands launching their own podcasts as a social media distribution channel. Lucas…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Employee Advocacy
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into authentic social media advocates. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching Social Media Vanity Metrics
Lucas and Luna explore why leading brands are moving away from likes, shares, and follower counts in favor of deeper engagement metrics like shares-to-reach…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Crisis Communication
In this episode, Lucas and Luna dive into how brands are using social media for crisis communication, focusing on the 2025 McDonald's E. coli outbreak as…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Market Research
In this episode, Lucas and Luna explore how brands are shifting from traditional focus groups to social listening for market research. They dive into a…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Recycle User Content
Episode 19 explores a growing but often overlooked social media strategy: brands re-uploading user-generated content to keep their feed fresh without constant…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Product Returns
Episode 18 of Social Media Marketing with Fexingo explores how brands are turning product returns into a social media channel. Lucas and Luna discuss why…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Making Social Media Day in the Life Content
In episode 17 of Social Media Marketing with Fexingo, Lucas and Luna dive into the rise of 'day in the life' content on social media. They explore…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Building Social Media Newsrooms
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why big brands like Patagonia and Zappos are replacing traditional PR teams with…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media for Customer Service
Episode 15 of Social Media Marketing with Fexingo: Lucas and Luna dive into a trend that's reshaping brand reputation—companies handling customer service…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Adding Pinterest to Their Social Mix
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are investing in Pinterest as a long-term search and discovery…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media to Recruit Talent
Episode 13 dives into how brands are turning their Instagram, TikTok, and LinkedIn feeds into recruitment tools — not just employer branding, but active hiring…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Turning Social Comments Into Ad Campaigns
This episode explores the trend of brands repurposing organic social media comments—from fans, critics, and even competitors—into paid ad creative. Lucas and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Audio Rooms for Engagement
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are reviving social audio rooms after the initial Clubhouse hype…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Creating Social Media Micro-Communities
Lucas and Luna explore how brands are shifting from broad social reach to micro-communities on platforms like Slack, Discord, and private Facebook groups. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Commerce Shops
In this episode, Lucas and Luna dive into the rise of native social commerce shops—where brands sell directly inside Instagram, TikTok, and Pinterest without…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Audio Rooms for Engagement
In this episode, Lucas and Luna break down the rise of social audio rooms on Twitter, LinkedIn, and Instagram. They explore how brands like Patagonia and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring In-House Creators Instead of Agencies
Lucas and Luna explore a growing trend in social media marketing: brands are hiring full-time, in-house content creators instead of outsourcing to agencies…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use AI to Write Social Media Captions
Lucas and Luna dive into the practical ways brands are using generative AI to write Instagram, TikTok, and LinkedIn captions. They examine a recent study by…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Private Instagram and TikTok Groups
Lucas and Luna explore the shift from public feeds to private, invite-only social media groups. They break down why brands like Sephora and Nike are building…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Moving Ad Budget to Creators
Lucas and Luna dive into the creator economy's impact on brand advertising, focusing on a concrete case: athletic-wear brand Gymshark. In 2025, Gymshark…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching the Hashtag Feed Strategy
In this episode, Lucas and Luna explore why major brands are abandoning the traditional hashtag-based content strategy on Instagram and TikTok. With organic…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How LinkedIn Became a Creator Platform
LinkedIn is no longer just a digital resume board. In this episode, Lucas and Luna break down how the platform's algorithm shift in 2024–2025 turned it…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Instagram Reels Ate TikTok's Lunch
In the premiere episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the shifting dynamics between Instagram Reels and TikTok as of May…