Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Commerce Brands Prioritize Authentic Creator Partnerships
Episode 52 of Social Media Marketing with Fexingo drills into why brands like Glossier and Gymshark are shifting away from polished influencer campaigns and betting on long-term, authentic creator partnerships. Lucas and Luna unpack the data: micro-creators with 10,000 to 50,000 followers now drive 60% higher engagement per post than mega-influencers, and conversion rates on TikTok Shop are 3x higher when creators use unscripted, raw content. They explore the economics of revenue-sharing agreements versus flat fees, how brands measure return on relationship instead of just return on ad spend…
The skinny
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