Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Predictive Trendspotting
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands like Zara and Glossier use social listening to predict trends before they go mainstream. They break down the specific tools, signals, and workflows—from TikTok comment sentiment to Instagram save rates—that turn raw social data into early-warning trend signals. Lucas brings a concrete example from the beauty industry: how Glossier spotted 'skinimalism' six months before it hit Vogue, and what they did with that insight. Luna challenges whether predictive trendspotting is just pattern…
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