Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Unboxing Experiences
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning product unboxing into shareable social content. From Apple's iconic packaging reveals to DTC mattress brands encouraging mattress-in-a-box videos, they unpack the psychology behind unboxing ASMR, the ROI of ‘shelfie’ moments, and why TikTok and Instagram Reels have made unboxing a legitimate marketing channel. They also discuss how small brands can create unboxing experiences on a budget, the role of ‘unboxing influencers,’ and what happens when the packaging itself becomes the ad…
The skinny
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