Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Live Shopping Events
Lucas and Luna explore the rise of live shopping on social media — why brands like Sephora and Nordstrom are investing in shoppable livestreams. They break down the mechanics: how hosts demo products in real time, answer questions, and use limited-time offers to drive urgency. The hosts discuss conversion rates compared to traditional e-commerce, the role of influencers as hosts, and the platform-specific strategies for TikTok Live, Instagram Live, and YouTube Live. They highlight a case where a small skincare brand hit $50,000 in sales during a single 90-minute livestream. Lucas explains the…
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