Why Brands Are Creating Social Media Lookbooks

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Jun 2, 2026 · 8m · transcript

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the rise of social media lookbooks as a brand strategy. They break down how brands like Patagonia and Glossier use Instagram and TikTok to showcase seasonal collections in a scrollable, shoppable format, replacing traditional PDF lookbooks. Lucas digs into data showing a 40% higher click-through rate on lookbook-style posts, while Luna questions whether the trend works for B2B. The hosts also touch on production trade-offs and how smaller brands can create lookbooks without a big budget. A practical episode for…