Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Launching Social Media Podcasts
Episode 24 of Social Media Marketing with Fexingo explores a growing trend: brands launching their own podcasts as a social media distribution channel. Lucas and Luna unpack the strategy behind companies like HubSpot and Shopify creating audio content that lives on YouTube and TikTok, not just Apple Podcasts. They discuss how branded podcasts build deeper audience relationships, generate repurposable clips, and feed social algorithms with fresh, long-form content. The hosts break down the economics—production costs versus ad spend—and why the format works better for B2B than B2C. A concrete…
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