Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Direct Sales via DMs
Lucas and Luna explore the rising trend of brands closing sales directly through social media direct messages. Using the example of a clothing startup that moved 18 percent of its monthly revenue through Instagram DMs, they unpack the logistics behind this shift: dedicated sales teams, CRM integrations, and the tension between automation and human touch. The episode also touches on how this approach differs from traditional social commerce shops, and why some luxury brands are embracing it while others hesitate. Listeners will learn one concrete tactic used by the startup and a key metric to…
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